Sunday, 1 February 2015

Magic's in the Make Up Goes Cruelty Free!

Woah! It's been a long time since I've sat down and written anything blog related; five months to be exact.  There's a big reason for this, 2014 was year full of changes and to put it simply, my attention has been diverted elsewhere...

Have you ever fallen into a You Tube black hole? It's a regular occurrence for me: one minute I'll be watching compilation videos of baby animals to hours later, through a complex web of  related video clicking, I find myself watching a demonstration of the most natural way to glue a toupe onto your head (spoiler - there isn't).  Little did I know that one such You Tube black hole would change my life.  I stumbled onto a video narrated by Paul McCartney called 'If Slaughterhouses had Glass Walls'.  You can imagine the content of this video and immediately afterwards, I vowed to never eat meat again.

In the last ten months, I have done a huge amount of research, research that has made me question how I want to live my life. I had already cut meat from my diet but what about the uneasiness I felt about the dairy and egg industries?  As a beauty product lover, could I live with the fact that 90% of the products I used daily had at some point been tested on animals?  It wasn't only animal welfare on my mind - the benefits of a vegan lifestyle on the environment and human health quickly became indisputable to me.

This January I took part in Veganuary, a campaign that encourages people to go vegan for the month of January.  In this last month, I've given away the majority of my make up collection (and  managed not to cry!) replacing what I needed with cruelty free alternatives.  I got excited by cooking again and in the process lost 12lbs.  I have been motivated to start exercising again and have generally felt lighter in body and mind.  

So, where does this leave me?  Now Veganuary is over, I am going to continue transitioning into a more compassionate lifestyle, with Magic's in the Make Up forming a big part of this. I will still be blogging about beauty however from now on, everything I feature will be cruelty free. You'll also start to see more lifestyle posts popping up which I'm really excited about.

Welcome to the new Magic's in the Make Up.

Lots of love


  1. This is so exciting - welcome to the club :)

    Morag x

    1. Thanks Morag! Your blog has been a big help for sure! xx

  2. WOW! Sounds like a big change! Can't wait to see more lifestyle posts :D


    1. Thanks Chrissie! I'm excited to write them, the first one should be up sometime this week x

  3. You're doing great chicken. Inspiring lifestyle changes all round x

  4. You're doing great chicken. Inspiring lifestyle changes all round x


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