I'm worried I sound like a broken record when I say this, but Chanel's Rouge Allure lipsticks are my absolute favourite I have tried. They are so smooth, pigmented and have such a beautiful sheen meaning they feel really moisturising to wear. A new favourite of mine is 09 Lover and to match Glossimer 106 Myriade.
Lover is absolutely beautiful - in the tube it looks quite an intimidating dark red, however on the lips, it's a little sheerer and on me shows up as more of a raspberry (a little like Revlon's Cherries in the Snow). I think if reds intimidate you, Lover would be perfect. As a lipstick it's extremely wearable as you can dab it on which gives it the appearance of a stain.
I really love Chanel's Glossimers, they are so glossy without being heavy or sticky and last quite a long time on the lips. Myriade is a red/pink gloss with quite prominent multitoned glitter that looks beautiful paired with Lover. Why are all my favourite Glossimer's always limited editions?
I look like such a moody cow! What are your favourite red lipsticks?